Estuate is a global IT services company, offering innovative software solutions ranging from Product Engineering services to Subscription Billing and GRC to Digital Transformation. To begin the design process of design for Estatue branding I gathered requirements from company management and marketing leads. They explained to me what they wanted to achieve and what some of the challenges they wanted to overcome were.
I stared ux research on company new branding and design systems. For the system I defined the typography, grids, colours, components and visuals to be used throughout the branding and corporate website. Once completed I gave this to our dev team to start coding up. I designed the logo, website and marketing collaterals. Deliverables include annual conference and event design, executive keynote design, business and infographics visuals, digital marketing activities, web assets, email designs, dashboards, social media graphics.
I have developed our areas of focus into working prototypes and did multiple rounds of testing/refinement. For the initial layouts, I created low-fidelity wireframes and shared them back with the team to start the process. I did a few variations of these before moving into high fidelity.
Multiple rounds of design iteration, testing with users, presenting to company management, branding and marketing teams allowed us to iterate on each component and establish an elevated interpretation of the Estuate branding.
We successfully launched Estuate branding website to the public in May of 2018. Ongoing our design system and new design direction was picked up and utilised internally by multiple teams. From now onwards Estuate will move forward with its new brand in the current corporate world.