Better Design,
Better Experiences...

A thorough-bred, practicing IT professional with rich and varied experience in the Web Technology at the aim of making Technology that works for people and built around them, more than a decade striving to bring value to businesses, users and IT community. Researched - Designed - Developed and Promoted more than hundred web projects comprising 8 corporate websites as an individual. Desire to learn, grow and expand, to become the connoisseur in the so-called pseudo space 'Web'.

Top notched with Cognitive Science, HMI (Tesla SCADA), HCI,PET Designs, Social Anthropology, Experimental Psychology andInformation Science.

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Skills

  • Product Strategy
  • Design Systems
  • Customer Journey Mapping
  • Affinity Diagramming
  • Persona Development
  • Information Architecture
  • Sketching
  • Wireframing
  • Visual Design
  • Interactive Prototyping

Tools

  • Paper & Pencil
  • Figma
  • Sketch
  • AxureRP
  • InvisionApp
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe InDesign

Technologies

  • HTML5
  • CSS3
  • Bootstrap
  • Angular Material Design
  • JavaScript(Novice)
  • AngularJS(Novice)

Techinical Expertise

User Research: Contextual Inquiry, Focus Grouping, Survey, User Interviews, etc.

Research: Market Research, UX research, Product Research

Segmentation and user groups: Customer Journey, Empathy mapping, persona creation

Set Product Vision: Product strategy - Product roadmap – Product Messaging

Product Success Metrics: Define North Star metric and Define and Measure Product Metrics / KPI’s with analytics and BI scoping MVP around it.

Write User stories: Use cases, User Flows and Build Scenarios

Design: UX Design, Product Design, Venture Design, Process Design, Services Design, Interaction Design, concept development, Design Management

Practices: Design Thinking, User Centered Design, Design Sprints

Write User stories: use cases – Build Scenarios

Ideation: Task analysis, Affinity diagram, competitive mapping, Information Architecture and wire framing.

Prototyping : Visual Design, Interactive Clickable prototype, Rapid prototyping

Testing Usability Testing, AB testing competitive mapping, Information Architecture and wire framing.

Platforms: Windows, iOS & Android

Devices: Desktop, Web, Mobile, Tablet

Bristlecone

Senior UX/UI Designer || Apr 2019 - Present

Providing UX/UI Design solutions for Corning Logistic Supply Chain Application. Corning Transportation Management System (CTMS), a Logistics Control Tower solution, is an application that is maintained by Corning’s Global Logistics Organization and offered to business personnel as a tool for specific logistics processes. Responsible for all user interaction design for desktop as well as mobile web/native Apps. including my experience managing customer expectations and meeting customer needs and capturing customer requirements and translate them into detailed specifications to ensure that the product is built to suit their needs. Working closely with research, stakeholders, product managers, and developers to ship user-centric, pixel perfect, and accessible user experiences.

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Conducting PDM2020 App Usability Testing

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Solutions Braintions with Team

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Creating User needs for Corning CTMS App

Mercedes Benz

Senior UX/UI Designer || Jul 2018 - Feb 2019

Led User Experience and Visual Design for a large scale international project focused on using technology to assist monitoring and evaluation, project management and reporting. I provide a variety of UI / UX design services for the PDM2020 project. And also created specialized design systems for the Mercedes-Benz IT applications. Involved comprehensive user research through in-person interviews and questionnaires, identifying pain points, detailed user persona, wire-framing, user flows, visual design, interactive prototypes for testing and an enhanced user interface. I worked across a broad variety of disciplines, including Product, Engineering, and Analytics among a diverse and geographically dispersed team for strategy, ideation, pixel-perfect design implementations. And also worked with a diverse, global team of web and mobile developers to ensure delivery of the final product.

Estuate

UX/UI Designer || Apr 2018 - May 2018

Responsible for product usability and ensuring a delightful user experience for the Estuate corporate rebranding. Led Product & Interface Design/Strategy for Web/Mobile based I.T solutions for software applications. Designed the logo, website and marketing collaterals. Deliverables include annual conference and event design, executive keynote design, business and infographics visuals, digital marketing activities, web assets, email designs, social media graphics.

Varadhi Advertisers

Web Graphic Designer || Aug 2013 - APR 2017

Responsible for customer facing digital presence in the verticals of Websites and Digital Marketing brainstorming including Multi media productions. I worked primarily on trade ads and creative conceptual advertisement for such clients as Ultratech cements, Nitesh Estates, LGCL Developers, Maruthi suzuki, Mahindra, Zopnow, urDoorstep (online grocery stores), Adhishwar electronics, Sony, Manipal hospitals. I developed corporate communications for th Zilme group.I also gained good experience in user interface design and digital marketing.

Gurubal Engineering Solutions

Graphic Designer || MAR 2011 - MAY 2012

As a full-time graphic designer, I worked with the Art Directors and designed various POS elements for clients in the food, retail and financial industries.