Hello, I'm Srinu Ippili, a Senior Product Designer, UX Researcher, and AI Experience Strategist & focused on designing intelligent, human-centered digital products.
Experience.
Completed.
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About Me&
UX/UI Design
I’m currently a Senior Technical Lead at HCL Technologies. My expertise spans UX research, enterprise UX, AI-driven experiences, interaction design, design systems, and product strategy. With over 15 years of experience, I combine research, data, and design thinking to create innovative solutions that improve usability, drive business outcomes, and deliver exceptional customer experiences.
To my work by aligning your business goals and objectives with the needs of your users. I use empathy as a core tool in my User Experience design to help me create design solutions that are beneficial to users. I work closely and collaboratively with clients and go through a unique requirments that helps to diagnose the problem before I prescribe solutions. I go through rapid cycles of work, feedback, refinement and validation in my process so that there is much less long term risk to the end product. This allows me to deliver a useful, usable and successful experience for your users and in turn a return on investment for your business
Brands I've worked with





